The PUMA Suede is turning 50 years old and the brand are celebrating the legacy of one of the most influential sneakers of all time. To mark the anniversary, PUMA are unveiling special collections representing the Suede’s understated contribution to a varied range of subcultures. Next up is the B-Boy Pack, telling the story of how the PUMA Suede became the sneaker at the epicentre of hip-hop’s emergence. To launch the B-Boy pack, PUMA took over Amsterdam as the Red Bull BC One World Final rolled into town, pitting the world’s best B-Boys against each other in battles reminiscent of the Bronx. It was the perfect place to start the latest chapter in the PUMA Suede’s story.
